Fondazione GRINS
Growing Resilient,
Inclusive and Sustainable
Galleria Ugo Bassi 1, 40121, Bologna, IT
C.F/P.IVA 91451720378
Finanziato dal Piano Nazionale di Ripresa e Resilienza (PNRR), Missione 4 (Infrastruttura e ricerca), Componente 2 (Dalla Ricerca all’Impresa), Investimento 1.3 (Partnership Estese), Tematica 9 (Sostenibilità economica e finanziaria di sistemi e territori).



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In a clickstream analysis setting, Mixture Hidden Markov Models (MHMMs) can be used to examine categorical sequences assuming they evolve according to a mixture of latent Markov processes, each related to a different subpopulation. These models involve identifying both the number of subpopulations and hidden states. This study proposes a model selection criterion based on an integrated completed likelihood approach that accounts for the two latent classes in the model. We implemented a Monte Carlo simulation study to compare selection criteria performance. In scenarios characterised by categorical short length sequences, our proposed measure outperforms the most commonly used model selection criteria in identifying components and states. The paper presents a case study on clickstream data collected from the website of a company operating in the hospitality industry and modelled by an MHMM selected by the proposed score.
AKNOWLEDGEMENTS
This study was funded by the European Union - NextGenerationEU, in the framework of the GRINS - Growing Resilient, INclusive and Sustainable project (GRINS PE00000018). The views and opinions expressed are solely those of the authors and do not necessarily reflect those of the European Union, nor can the European Union be held responsible for them.
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