Fondazione GRINS
Growing Resilient,
Inclusive and Sustainable
Galleria Ugo Bassi 1, 40121, Bologna, IT
C.F/P.IVA 91451720378
Finanziato dal Piano Nazionale di Ripresa e Resilienza (PNRR), Missione 4 (Infrastruttura e ricerca), Componente 2 (Dalla Ricerca all’Impresa), Investimento 1.3 (Partnership Estese), Tematica 9 (Sostenibilità economica e finanziaria di sistemi e territori).
GRINS THEMATIC AREAS
RESOURCES
In the Italian grocery sector, how is sustainability communicated through food packaging? To find an answer, this study identifies and tracks the textual and visual sustainability-related elements on thousands of packaging items over time. The results, based on a large dataset of images of products marketed in Italy between 2016 and 2024, reveal the prevalence of material-related claims and distinct sustainability narratives depending on product category, consumer expectations, and regulatory changes. These findings provide valuable insights into how companies adapt their packaging communication strategies in response to changing market demands and institutional pressure.
AKNOWLEDGEMENTS
This study was funded by the European Union - NextGenerationEU, in the framework of the GRINS - Growing Resilient, INclusive and Sustainable project (GRINS PE00000018). The views and opinions expressed are solely those of the authors and do not necessarily reflect those of the European Union, nor can the European Union be held responsible for them.
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